Apple (AAPL) has finally picked Wednesday, Sept. 9 for its next big launch event. The company will host the event at the Steve Jobs Theater in Apple Park in Cupertino, California, at 1 p.m. EST. Apple has also given the event the tagline “Surprise and shine,” setting the stage for what could be a particularly interesting product reveal.
The spotlight will naturally fall on Apple’s newest iPhone series, although the company could have an even bigger surprise waiting in the wings. Apple might finally unveil its long-awaited foldable phone, rumored to be called iPhone Ultra.