When it comes to evaluating the latest developments in what is now perhaps the fastest growing segment of TV, the rapidly evolving world of FAST (free-ad-supported TV) is proving to be a moving target.
Even the acronym—from FASST (where the extra “S” stood for streaming) to FAST—captures the dynamic and volatile progression of the medium. And there’s the avalanche of new packages from media stalwarts, such as Comcast Corp. (via its Xumo co-venture with Charter Communications), and Paramount Global (Pluto TV) which are cascading into the market alongside aggressive young content aggregators including Tubi, Freevee (Amazon), Roku and MuxIP.
