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The Guardian - UK
The Guardian - UK
Business
Donna Ferguson

Deal or no deal? The confusing rules around discounts in UK stores

Red and white tag showing a price reduction on a garment, was £45, now £20
Andy Burnham has promised to put an end to ‘phoney bargains’. Photograph: Laurence Berger/Getty

When is a sale not a sale? Online and on the high street, some shops just always seem to be selling at a discount.

Whether it’s the closing down sale that goes on for years, or the crossed-out original price that you can’t remember ever paying, some retailers try all kinds of ways to convince us we are getting a bargain.

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