Rarely can a trademark have fitted so well, even if it wasn’t exactly the way Dani Olmo intended it. Not long ago the Barcelona midfielder lodged his own brand with the EU; it includes the goalscoring celebration, borrowed from the Milwaukee Bucks basketball player Damian Lillard, in which he stands pointing at his wrist, asking what time it is.
Over the past few days, the image has been everywhere and everyone has been asking the same question, staring at their watches, waiting as the seconds tick by. The answer of course is: Olmo Time. Or it was supposed to be.
