2025 is a big year for De La Vali. Not only is the Ibiza-born brand entering a transformative new era under the creative direction of founder Jana Sascha, but it has also just launched its first London boutique on Marshall Street—and expanding into new categories is on the horizon, too.
Of course, the cult brand's free-spirited, bohemian aesthetic and much-loved signature styles remain rightfully front and centre. They do have an impressive fan-base that spans the likes of Dua Lipa, Rita Ora, Kate Moss and Nicole Richie, after all. But there's a distinct dose of elevated, elegant sophistication to Sascha's new collections that promise to propel De La Vali even further.
