Many Latinos regularly declare: “Día de los Muertos is not Mexican Halloween.” The declaration is increasingly repeated by non-Latinos too.
Drawing a clear line between the two holidays is a rhetorical strategy to protect Day of the Dead’s integrity as Mexican cultural heritage and separate it from American popular culture. However, as a Mexican-American who celebrates Día de los Muertos and as a scholar of culture and performance, I believe it’s time to fully acknowledge the cultural intermixing that’s happening between the two holidays.
