More than a quarter of Brits aged 40 to 65 in relationships confess they would rather holiday with friends than their partners. Almost half of women admit to having more fun with friends and nearly a third of men prefer the quality one-on-one time with mates that holidays offer.
The research commissioned by global hotel brand TUI BLUE, revealed the importance of friendship in mid-life with 63% of those polled stating their friendship group has helped them through the most difficult times of their lives. TUI BLUE has partnered with wellness advocate Davina McCall to highlight the importance of friendships, particularly at mid-life.
Last year Davina tested the brand's Wellness Menu, designing her perfect personal holiday itinerary in Turkey. This year, she went to Cyprus to explore the research findings, highlighting why friendships are so important at this life stage and why it's key to invest in them.
