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Creative Bloq
Creative Bloq
Technology
Joe Foley

David Fincher's weird Xbox ad brings back early 2000s vibes

A still from a Microsoft Xbox advert featuring a humanoid rat directed by David Fincher.

Remember how wild video game ads were back in the early 2000s? Sony hired David Lynch to direct an Eraserhead-inspired PS2 ad, and an Xbox 360 advert featured a newborn baby being catapulted into a grave by its own umbilical cord.

Today, it's hard to believe that some of the ads from that era got approved, but many gamers have a fondness for those times when gaming ads were creative, thought-provoking, or just plain weird.

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