New research finds marketers are under pressure to produce more creative than ever, but existing AI tools are not equipped to deliver campaign-ready outcomes
NEW YORK, June 17, 2026 (GLOBE NEWSWIRE) -- AI was supposed to make photo and video creation faster. Yet for many marketing teams, it has simply created a different kind of work.
AI-generated creative made with existing solutions requires extensive refinement. According to new research from Dash Social, 63% of marketers report making significant edits to AI-generated creative, and no marketer surveyed was able to create a usable photo or video asset in fewer than five prompts.