Speaking in 2018, Ed Woodward was on a conference call with shareholders of Manchester United. "Playing performance doesn't really have a meaningful impact on what we can do on the commercial side of the business," he controversially said.
The words of the former executive vice-chairman were ominous for supporters of the club. As Liverpool went on to win the Champions League just a few weeks later - beating Tottenham Hotspur - their arch rivals didn't seem to be placing much of an emphasis on winning.
Around four years have passed since his comments, with the Reds finishing 33 points ahead of the Old Trafford outfit this season. Liverpool are on a different level to United at present, and Darwin Nunez will know it.