Walking around London this weekend sometimes felt like arriving in Barbieland – every other bus stop in the city appears to have been taken over with ads for Greta Gerwig’s take on the iconic and flawed plastic doll.
Though it’s among the most talked-about films of the year, it’s by no means the only one tackling toys made by Mattel – according to the New Yorker, the company is plotting scores of future projects that explore everything from the Magic 8 Ball to the American Girl doll. Thirteen films have been announced, with 45 in total in various stages of development.
