LAS VEGAS – UFC CEO Dana White says the promotion’s decision to bring back Bud Light as its official beer sponsor was not about money.
The UFC signed a six-year sponsorship deal with Bud Light, which starts Jan. 1, that’s expected to be worth north of $100 million. Bud Light will replace Modelo as the UFC’s official beer sponsor.
The deal was announced Wednesday, roughly six months after Bud Light partnered with transgender social media influencer Dylan Mulvaney for a March Madness ad campaign this past April. That sparked anger and boycotts across the U.S., largely from conservatives and Republican politicians.
