It was nearly one year ago when Daimler announced that it would rename itself to Mercedes-Benz. It didn’t announce at the time when the name change would occur, but we now know that it will switch on February 1, thanks to a Bloomberg report.
The name change comes as the auto industry changes. The switch to Mercedes-Benz, which comes after the company spun off its truck division, is designed to emphasize the company’s focus on the future – zero-emission vehicles and lots of software. With so much change happening with commercial and passenger vehicles, Mercedes thought it was best to separate their governance.
