Every now and then one of my American friends will admit to me, with a slight sheepishness, that they don't really get Warhammer. They didn't grow up with it and now there's so much of it—a far-future science-fantasy setting, two fantasy settings (one of which has been re-released as a prequel to itself), and a football-themed parody of one of those fantasy settings—and they don't really understand its whole deal.
The older generation of my British friends, the ones who grew up before Dungeons & Dragons became mainstream with its fifth edition in the 2010s, find D&D equally bewildering. Most have belatedly tried it out, but there's a barrier there. They got into tabletop gaming via Warhammer and Call of Cthulhu and Vampire: The Masquerade and etcetera, and D&D has a flavor that's different enough to be off-putting. While obviously Warhammer's roots are British and D&D's are American, the degree to which that defines them is maybe not apparent to everyone.
