It was, a Labour official hastily explained, “just one front page”. But for Nigel Farage it was quite a front page: a banner headline in the Sun proclaiming “Britain is broken”, the exact slogan Reform UK is using for May’s local elections.
Inside the paper was not an actual endorsement for Reform, but something that felt as if it could be a precursor to one – details of polling that showed Farage is more trusted than Keir Starmer by “red wall” voters on key issues, with his party level-pegging with Labour for support.
