Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Independent UK
The Independent UK
National
Albert Stumm

How cutting the number of choices you make in a day could be good for your brain

Barry Schwartz Brain David Epstein
Having too many options can be confusing for the brain - (Getty/iStock)

Jeans that fit perfectly. The ideal Netflix show for a Tuesday night. Your one and only soulmate. Modern life promises that with enough options, you will happily find the best of everything.

But behavioral scientists say the increasing flood of choices — whether it comes to shopping, social lives or relationships — is doing the opposite.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Man says his fiancée doesn’t think what he did was technically cheating, but she still ended their 4-year relationship
Two calls reportedly ended it all.
We Got This Covered
We Got This Covered
That Dryer Sheet in Your Mailbox Isn’t Trash — Here’s Why It May Be There
A dryer sheet tucked inside a mailbox can look like a piece of laundry that took a wrong turn. Yet someone may have placed it there deliberately, hoping to discourage insects, spiders, or other unwanted visitors. The idea circulates widely among homeowners, but the explanation deserves a closer look.
Clever Dude
Clever Dude
Wisconsin’s House on the Rock is unlike a typical museum. Here are the strange sights waiting inside
House on the Rock in Wisconsin features an unusual collection of giant installations and mechanical displays. Visitors can explore a notable indoor carousel that showcases intricate craftsmanship and detail without the option to ride. The attraction also includes an Infinity Room that stretches dramatically over the valley, enhancing the viewing…
The Economic Times
The Economic Times
Christian Man Has Bizarre Meltdown After Neighbor’s Halloween Decoration Scares Toddler
“Christian conservatives, we gotta get one thing clear. You can do what you want, but you gotta stop demanding everyone else to change,” a netizen said.
Bored Panda
Bored Panda
He Ate, Slept and Hid Inside Disneyland — Here’s How He Got Caught
Disneyland has spent decades selling the fantasy of escaping ordinary life for a day. One man took the idea of staying longer much too far. Stories about people hiding inside the park after closing have fueled a particular kind of Disney legend: empty streets, forbidden corners, and the possibility of…
Clever Dude
Clever Dude
Man leaves Nestlé cream out all night. Then he shows what hasn’t changed: ‘that should have done something’
Something feels off here.
We Got This Covered
We Got This Covered
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.
Download on the AppStore Get it on Google Play