For those who are wanting to brighten up their undereye there is a new targeted cream on the market that rivals Kiehl's Powerful-Strength Line-Reducing & Dark Circle-Diminishing Vitamin C Eye Serum and Dermalogica's Biolumin-C Eye Serum - and it's only £16.
Nip + Fab's new Vitamin C Fix Eye Cream 10% uses a selection of ingredients to brighten the undereye, smooth out the eye contour and tone the area.
10% of the product are active ingredients, but only 5% is the vitamin C complex - it consists of 3 stabilised forms of the vitamin to ensure that oxidation of the product is slowed down giving a longer shelf life.
It also contains 3% Meiview which aids in toning and firming the eye area, 1% Haloxyl to reduce puffiness and dark circles and 1% caffeine which helps to smooth out skin and brighten it.
When trialling the product across 30 people, who used the cream daily for four weeks in the morning and evening, 100% of users agreed their skin felt hydrated and 96% said it was the most effective eye cream that they have used.
They reported seeing a reduction in the appearance of eye bags, puffiness and crow's feet in just four weeks of use.
While the product is new to the market there are limited reviews available, but so far the feedback is positive and it's a third of the price of popular rivals that are available.
One shopper penned: "Well worth it, love everything from the Vit c range and this didn’t disappoint."
A second added: "Lovely texture, blends and absorbs quickly. Only a very small amount needed. This cream has reduced the appearance of my tired eyes. I would recommend."
You can buy the Vitamin C Fix Eye Cream 10% here for £15.95.