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The New Daily
The New Daily
Business
Sezen Bakan

Customers pay a price for loyalty to their telco, but SIM evolution will make change easier

Consumers are sticking to the familiar, but could be losing out on savings. Photo: TND/Getty

Loyalty to telcos is costing Australians extra money, with almost a third sticking by their provider even if their bill increased.

A survey by Finder showed 28 per cent of customers were willing to stick out price hikes of up to $10 a month ($120 a year) before switching, while 12 per cent would wait until their bill increased by $20 or more a month ($240 a year) before considering changing providers.

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