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TechRadar
TechRadar
Sameer Pakanaty

Customer engagement in B2B sales - the future is agentic

A small business owner calculating income and return on investment in percentage using a calculator from a home office.

The B2B sales process has transformed in recent years, spurred on by agentic AI developments.

These always-on systems identify sales cues and act in real-time, alongside automating orchestration and timely cross-business interactions, reducing latency.

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