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The Guardian - AU
The Guardian - AU
Lifestyle
Alyx Gorman

Curd surge: TikTok recipes drive a national cottage cheese shortage

Cottage cheese, scrambled eggs and vegetables on wooden table
TikTok’s discovery of cottage cheese’s high protein and low-fat content has led to a supermarket shortage. Photograph: gbh007/Getty Images/iStockphoto

If you’ve spotted a cottage cheese-shaped hole in the dairy aisle recently, you’re not alone. Australians’ suddenly insatiable appetite for the product has left dietitians grinning and supermarkets scrambling to restock.

The curd surge is being driven by trending recipes on social media, which emphasise the cheese’s high protein content. On TikTok, cottage cheese is touted as a core ingredient in everything from dips to ice-cream to bagels.

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