Seemingly out of nowhere, Volkswagen decided to bring one of its European brands to America. But instead of granting a US visa to the better-known Skoda or SEAT marques, the higher-ups chose the newcomer, Cupra. Cupra has been in the VW Group since 2018, but the name has been used for range-topping SEAT models since 1996. Even so, Cupra is still largely unknown in the US.
