Cupra, SEAT's performance sub-brand since 2018, has set an ambitious goal to become one of the Top 100 Best Global brands by 2030. To achieve this, Cupra is focusing on six key areas for growth – one of which is the brand's globalization. This year alone, Cupra is planning to open new boutiques known as City Garages in Berlin, Madrid, Manchester, and Paris. The company also plans to add 500 new expert sales and service personnel called Cupra Masters in 2023, taking the total to 2,000.
But perhaps the most significant part of Cupra's globalization strategy is the marque's potential entry into North America. According to the automaker, it's currently analyzing the move and testing the brand with potential clients with promising and positive results so far.
