‘Even the Politburo doesn’t have this choice.’ Boris Yeltsin’s wide-eyed visit to a Texas supermarket in 1989 is infamous – it was rumoured to be the moment he realised communism was finished. How could any other system, he wondered, compete with all this choice?
But it’s a consequent question that’s been troubling the music industry of late: How much choice is too much? With tens of thousands of new songs uploaded to streaming services every day, multiple industry stakeholders are starting to wonder who benefits.
