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The Guardian - UK
The Guardian - UK
Sport
Jonathan Wilson

Cult of personality rings hollow with top clubs’ urge to crowd out the egos

Neymar is presented to Al-Hilal fans.
Neymar is presented to Al-Hilal fans – 16 of the 25 most expensive signings for the Saudi Pro League this window have been attacking players. Photograph: Ahmed Yosri/Reuters

The journalist in the seat next to mine at Portugal’s 6-1 win over Switzerland at the World Cup – French, late 20s – had been shooting some video content outside and arrived just after half-time. Portugal were already 3-0 up and, with Gonçalo Ramos replacing Cristiano Ronaldo in the starting lineup, playing by far their best football of the tournament. The reporter was devastated. He wanted to see Ronaldo.

That Portugal had improved without their star player was of no concern to him. When Ronaldo came on after 74 minutes, he couldn’t have been more excited if he had been a teenager watching The Beatles at the Cavern Club in 1963. He gasped, he howled, he trembled with a frankly disturbing intensity. Ronaldo did almost nothing, but when he put the ball in the net from an offside position and indulged the crowd with a slightly half-hearted “Siiiiuuuu!” celebration, the French journalist seemed on the brink of tears.

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