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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

CTV Grows To 51% Of Global Video Ad Impressions: Innovid

Innovid

The growth of connected television hit a new milestone, reaching 51% of global video impressions, according to a new report from Innovid.

Innovid said that CTV’s share of video ad impressions has increased by 10.9% since 2021. 

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