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Fortune
Fortune
Business
Tristan Bove

Crypto's biggest player says most people shouldn't invest in crypto right now

Shot of Binance CEO Changpeng Zhao onstage at the 2022 Web Summit in Lisbon (Credit: Ben McShane—Sportsfile for Web Summit/Getty Images)

Even the crypto industry’s leaders are cautioning investors against buying the dip.

With cryptocurrency prices so low, it might seem like a good time for first-time buyers to invest, after industry figureheads like Microstrategy’s Michael Saylor and Tesla’s Elon Musk popularized the “buy the dip” crypto trend this year.

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