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GamesRadar
GamesRadar
Technology
Duncan Robertson

Crucial could have been the brand to help consumers with RAM and storage costs, not make them worse

Crucial DDR5 Pro facing the camera on a stand, showing the small Crucial branding.

This week, Micron announced that it was shuttering the Crucial brand to focus all of its efforts on AI manufacturing. If you've not been keeping up to speed, DRAM and NAND tech are in such high demand right now due to AI data center needs and an increase in AI-boosted technology, that prices are skyrocketing. Instead of weathering the storm and supporting consumers who are looking for the best RAM for gaming though, Micron has chosen to abandon them entirely.

In my eyes, as someone who has covered RAM and storage for years, Crucial was actually the brand that was most primed to help out consumers in this trying time. There are three main suppliers of DRAM in the current market. There's Samsung, there's SK Hynix, and there's Micron (the parent company of Crucial).

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