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Benzinga
Benzinga
Business
Priya Nigam

Crocs To Sacrifice Sales To Protect Margins, Analyst Cuts Price Target

Crocs in shoe store

Crocs Inc's (NASDAQ:CROX) management is likely focusing on keeping inventory clean against a softer wholesale backdrop, rather than trying to meet sales targets, in order to help protect margins, according to Bank of America Securities.

The Crocs Analyst: Analyst Christopher Nardone maintained a Buy rating, while reducing the price target from $140 to $135.

The Crocs Thesis: With shares down 14% from their peak following the company's first-quarter earnings release in May, the stock now prices in "a more cautious US wholesale environment," Nardone said in the note.

Check out other analyst stock ratings.

He lowering the full-year earnings estimate by 2% to $13.00 per share, versus consensus of $12.80 per share.

"There are a lot of moving parts but the key driver to our lower forecast is lower wholesale sales (both brands); this is partly offset by improving FX rates and a slightly better GM forecast," the analyst wrote.

Despite a worsening macro backdrop, Crocs should be able to achieve the earnings estimate due to its "margin defensibility," he further stated.

CROX Price Action: Shares of Crocs had risen by 0.81% to $139.06 at the time of publication on Thursday.

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