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The Guardian - UK
The Guardian - UK
Lifestyle
Julia Kollewe

Crocs shares slump 30% amid tariffs and decline of ‘ugly shoe’ trend

Crocs says revenues could drop by between 9% and 11% in the current quarter, disappointing analysts who were expecting slight growth.
Crocs says revenues could drop by between 9% and 11% in the current quarter, disappointing analysts who were expecting slight growth. Photograph: Simon Burt/Alamy

Shares in the US footwear company Crocs have slumped by almost 30% after it warned of falling sales because of tariffs, “super cautious” US consumers and signs the “ugly shoe” trend could be on the wane.

The foam clog and sandal maker’s shares fell by 29.2% on Thursday, after it predicted revenues could drop by between 9% and 11% in the current quarter, disappointing analysts who were expecting slight growth.

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