Cristiano Ronaldo has announced his latest endorsement - penning a multi-year NFT (non-fungible token) partnership with cryptocurrency company Binance.
The veteran forward, 37, boasts several commercial deals with companies such as Nike, Egyptian Steel, Italia Independent, Armani, LiveScore, Castrol, Herbalife, MEO, Therabody, PokerStars and Tag Heuer. These lucrative contracts top-up his eye-watering Manchester United salary, believed to be £385,000-a-week.
Ronaldo also has his own business empire - including a hotel chain and hair transplant clinic - and donates thousands of pounds to charity each year. He is the most marketable footballer on the planet, boasting a record 459million followers on Instagram.