When cricket returns to the Olympics in Los Angeles in 2028, it will bring far more than bats, balls and wickets. Its inclusion reflects a strategic calculation by Olympic leaders that the surest route to billions of new viewers runs through India, cricket's commercial heartland and a country they believe is increasingly central to the Games' future.
Cricket, absent from the Olympics since 1900, offers the International Olympic Committee something no recent addition has: direct access to a fan base of more than 2 billion people and, crucially, the commercial power of the Indian market. As the Games seek a younger and broader audience, it may prove the most valuable sport added to the Olympic programme in decades.
