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Technology
Oliver Haslam

Creating immersive Apple Vision Pro videos requires cameras that don't exist yet, but Canon's working to change that

Vision Pro Panoramic photos.

The Apple Vision Pro has been on sale for more than a month now and while some of the excitement has started to die down, it's still one of the hottest products around. So much so that it's a topic of discussion among other companies as they try to get their ducks in a row for a post-Apple Vision Pro world. Camera-maker Canon is one such company, and it's already hard at work to make cameras that are designed to cope with the extremely high demands of creating content for use on mixed reality headsets.

The Apple Vision Pro comes with a handful of tech demos that show the kind of immersive video content that could be offered on the headset. These include virtual worlds that allow people to pretend that they are at famous landmarks — and even on the moon — while getting their work done. However, creating such content is difficult, and in the case of those virtual environments, Apple has chosen a largely static experience. Apple hasn't explained exactly how it went about building those environments, but camera outfit Canon is developing hardware that could produce content that will offer moving video that features people, animals, and more. The problem? Those cameras just don't exist yet.

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