
Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) has seen its stock plummet 12.5% over the last five days, including a sharp 7.15% drop on Thursday, as the company grapples with fierce public backlash over its recent rebranding.
The significant sell-off was preceded by a surge in bearish bets against the company, with new data revealing that short sellers had been aggressively increasing their positions for months.