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The Independent UK

World

Rachel Dobkin

Cracker Barrel loses $94 million in a day after disastrous rebrand sparks MAGA outrage

Cracker Barrel MAGA Benny Johnson Donald Trump

Cracker Barrel lost $94 million in a day after a disastrous rebrand sparked outrage among President Donald Trump’s “Make America Great Again” base.

The new logo for the Southern-themed restaurant chain has been blasted by Trump’s MAGA base claiming the design is “woke” and “boring.” The logo, which formerly featured a seated man in overalls leaning on a barrel, now simply has the name “Cracker Barrel” on it, with the classic gold background.

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