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The Independent UK
The Independent UK
Erin Keller

Cracker Barrel co-founder, 93, slams rebranding disaster: ‘Throwing money out the window’

Tommy Lowe, the 93-year-old co-founder of Cracker Barrel, slammed the restaurant chain’s executives Thursday, saying they learned an expensive “I told you so” lesson after abandoning their modernized logo following MAGA backlash.

Lowe told WTVF that he and his friend, the late Dan Evins, were the driving forces behind the first Cracker Barrel, which opened in Tennessee in 1969. With the help of 10 others, they raised $10,000 to get the restaurant’s kitchen up and running.

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