
SET-listed retail and property developer, Central Pattana Plc (CPN), has teamed up with Line Friends to launch a joint marketing campaign, with combined spending of 500 million baht to welcome the annual peak tourist season.
Nattakit Tangpoonsinthana, CPN's executive vice-president of marketing, said the "Embracing Happiness 2023" campaign, running from Nov 8 this year until Jan 6, 2023, aims to help spur the economy in the fourth quarter of this year and welcome the return of tourists from around the world.