CPN launches sustainable tourism initiative with TAT

Pictured from left are Uthaiwan Anuchitanukul, head of excellence and sustainability development at Central Pattana, Ms Thapanee, Mr Nattakit, Kwankaew Sirijinda, head of asset commercialization - account management, and Pornwadee Rocharungsat, head of corporate marketing and communication at Central Pattana.

Central Pattana Plc (CPN), the real estate developer and operator of Central malls, has partnered with the Tourism Authority of Thailand (TAT) to promote sustainable tourism in Thailand's second-tier cities and foster prosperity within local communities.

Nattakit Tangpoonsinthana, CPN's head of marketing, said the company is allocating 400 million baht towards initiatives that support community development and local prosperity, employing a "sustainable tourism ecosystem" strategy. The strategy aims to leverage the strengths of Central shopping centres throughout the country as travel destinations to promote high-quality and sustainable tourism.