CP Land Public Company Limited, one of Thailand’s leading real estate developers, established over 40 years ago, is laying the foundation for its future growth with a significant refresh of its company brand. The aim is to increase the association of the company’s corporate image with future-forward, world-class development trends and thereby increase relevance and emotional connection with a new generation of consumers across the entire Kingdom.
In support of this initiative, the company has invested in its first ever brand-driven advertising campaign, centred round the theme ‘Happiness is all around’, and starring Singto Numchok. A preview of the campaign has been broadcast on digital media platforms including Youtube, Facebook, Instagram, TikTok and Twitter as well as the company’s owned media. The official release of the final, completed TVC will be on 24 December 2022.
