In mid-April 2025, a wave of videos swept through TikTok claiming that some brands of luxury leather goods, especially French ones, actually make their products in China. The content creators presented themselves as official manufacturers, urging customers to buy bags directly from the source at a fraction of the retail price.
What triggered these campaigns? What caused them to spread so widely? Amid geopolitical tensions and legal challenges, this phenomenon raises crucial questions about business practices and intellectual property rights.
