Protein powder has remained one of the most popular supplements, making up the largest share of the overall protein supplement market, which was valued at $5.83 billion in 2022 globally. Although some research indicates some types could be contaminated with dangerous toxins, the best protein powders can be a safe, easy way to hit your protein goals without having to cook up a chicken breast or steak.
“I think it’s a really simple, easy way to help folks meet their protein needs,” registered dietitian Abbey Sharp tells Fortune. She says most Americans aren’t deficient in protein, but “there are so many benefits to getting 25% to 30% of your calories from protein.”
