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Technology
John-Anthony Disotto

Could Apple TV Plus be about to get cheaper? Only if you're happy watching ads

Apple Barb Netflix United Kingdom
Apple TV .

Streaming services like Netflix and Amazon’s Prime Video have come under fire by hiking prices and introducing ad-supported subscription tiers to soften the blow and it looks like Apple could soon be doing the same.

According to a new report from The Telegraph, Apple executives have met with the UK ratings body Barb to “discuss options for tracking advertising.” This would imply that Apple is looking to introduce an ad-supported tier similar to its competitors in the near future.

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