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The Guardian - AU
The Guardian - AU
World
Justin McCurry in Osaka

Cost-of-living crisis fuels global appetite for instant ramen

Varieties of Cup Noodle on display at the Cupnoodles Museum in Ikeda, Osaka
Varieties of Cup Noodle on display at the Cupnoodles Museum in Ikeda, Osaka Photograph: Justin McCurry/The Guardian

Spicy tomato, seafood, teriyaki chicken, Korean barbecue, cheese curry. Or for those with a gargantuan appetite, an “American breakfast” – all served in a pot along with a block of air-dried noodles.

When Momofuku Ando invented insutanto ramen in his back yard shed in Osaka 65 years ago, he could have had little inkling that the simple, starchy convenience food would become a global food staple.

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