The Los Angeles Rams have never been a team that’s afraid to sign a player earlier rather than later. They gave Jared Goff a massive extension despite him still having two years left on his rookie deal. They signed Todd Gurley to a new deal when he had two years remaining, too.
And just this week, they signed both Aaron Donald and Cooper Kupp to multi-year deals, rewarding them with substantial raises despite still being under contract for at least two more years.
The Goff and Gurley deals didn’t work out, but the point remains: The Rams will take care of players they believe in. That’s the message Kupp received after he signed his three-year, $80 million deal, feeling confident in the organization that drafted him in 2017.