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Sports Illustrated
Sports Illustrated
Sport
Blake Silverman

Cooper Flagg’s Earnings Potential Over the Next Decade Is Jaw-Dropping

Cooper Flagg Duke Cooper Flagg NBA Spotrac
Flagg looks on during the 2025 NBA Draft at Barclays Center. | Brad Penner-Imagn Images

The worst-kept secret across the NBA has finally come to fruition—Duke's Cooper Flagg is officially the No. 1 pick in the 2025 NBA draft. He's off to the Dallas Mavericks after the franchise saw some incredible lottery luck following a tumultuous season defined by the trade which sent Luka Doncic to the Los Angeles Lakers.

Flagg is now the future for Dallas and the league's next big thing. Fans will see his potential on the court in Summer League and when the Mavericks kick off their season in the fall. But off the floor, his earnings potential over the next decade-plus is wild.

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