NextGen TV — also known as ATSC 3.0 — is poised to replace the existing US digital television delivery system. This new form of hybrid over-the-air and broadband-connected TV is now available in many US television markets, and new launches are happening with increasing frequency. Consumers are becoming aware of what this new technology can deliver and are purchasing 3.0-enabled receivers in increasing numbers as manufacturers offer more and more models in all price ranges.
Television broadcasters who have yet to put NextGen TV on the air need to prepare by taking advantage of the numerous ATSC 3.0 happenings here at NAB Show. Broadcasters who have already launched this form of television will want to explore the latest in 3.0 gear and learn about implementing non-traditional TV broadcast services that come with NextGen TV.
