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The Guardian - US
The Guardian - US
Sport
Jacob Uitti

Connection, normalcy and fierce loyalty: why life is sweet on small market NBA teams

The Thunder have formed a tight unit during their run to the Western Conference finals.
The Thunder have formed a tight unit during their run to the Western Conference finals. Photograph: Garrett Ellwood/NBAE/Getty Images

Two-time NBA All-Star Reggie Theus remembers the 1981 playoffs. In a “big time” opening round series, his Chicago Bulls faced the New York Knicks. The first game tipped off in one of the world’s most famous arenas, Madison Square Garden, and it included stars such as Artis Gilmore, Bill Cartwright and Michael Ray Richardson. The Bulls won game one and went on to win the series, playing Larry Bird and the Boston Celtics in the next round. Theus scored 37 points in the clincher against New York, an overtime victory in the Windy City. But it was a thrill he never quite felt again.

While Theus made the playoffs three more times in his long career, he never again featured in such a glitzy postseason showdown like Chicago versus New York. During his 13-years in the league, the he suited up for teams like the Kansas City and then Sacramento Kings (the team relocated to NorCal in 1985) and Orlando Magic. In a way, he was like a kettle moving from the front to the back burners. Indeed, more often than not, the NBA’s glamour markets – cities like Los Angeles, Boston, New York and Chicago – get the attention. But those aren’t its only teams, nor are they necessarily the places with the most success in any one season.

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