WASHINGTON—The current state of live sports on TV has never been more fluid, with professional sports leagues from the NFL to the NHL experimenting with streaming, pay-TV and even good old fashioned broadcast.
The evidence of how such fragmentation has led to consumer frustration reached its peak several weeks ago with the uproar over NBC’s exclusive airing of the NFL AFC Wild Card game between the Kansas City Chiefs and Miami Dolphins on its Peacock streaming service (the game was carried live on NBC affiliates in Kansas City and Miami, however).
