This doesn’t happen everyday, does it? IANS on Wednesday reported a story that had already happened 11 years ago. Why? Because the news agency saw an ad on the frontpage of the Times of India.
Here’s what seems to have happened. The Times of India on Wednesday republished its frontpage from April 3, 2011. In the very next page though, the daily explained that this was a marketing gimmick to advertise Oreo. It was an ad, yes. “Today’s frontpage is not a mistake. TOI is joining Oreo to #Bringback2011 to help team India bring back the Cup,” the paper made abundantly clear. “Oreo is launching itself again in 2022 because when it launched in 2011, Team India won.”
