NEW YORK—Comscore has announced that it is calling “a groundbreaking advancement” to its measurement tools with a significant update to its Comscore Campaign Ratings (CCR). The upgrade extends deduplicated audience measurement to the local market level, which can be applied to all programmatic environments and platforms.
As part of those enhancements, CCR will, for the first time, integrate national and local linear TV, digital, streaming, and social channels.
