Companies which use slogans that make unfounded claims about green credentials could face legal action thanks to a new song. On Earth Day 2022, Wherefrom.org listed a new song on Spotify called "Stop the Wash" - that features 120 "green" slogans to stop companies using them - and they'll be sued if they do.
The new song, which is listed on Spotify, iTunes and YouTube, is called "Stop the Wash" and features 120 slogans - a mash-up of existing slogans used by massive corporations and dozens of common phrases - which are now copyrighted, to prevent companies using them without the sustainability credentials to back them up.
A recent European Commission report revealed 42% of companies' "green" claims are exaggerated, false, or deceptive. According to the UK advertising watchdog, in the past 12 months sixteen advertising campaigns from household brands in the UK exaggerated their green credentials and were unable to substantiate them.
